Author: Story Strategy Ireland

You’re in business. Unless you're selling something that is totally new and original, chances are there are lots of people in the same business as you. You want your business to stand out among your competitors. But you know that to the outside eye, you're selling the same thing as someone else. Through your time in business, you know from experience what works and what doesn’t. What I know from experience, is STORY. What works and what doesn’t. I’ve spent the last decade honing these skills, telling stories for television dramas in Ireland and the UK. I worked on shows of all genres but my job in creating stores for all those shows was the same; * Make the audience care about the characters * Help them identify with them and see themselves in their journey * Get the audience to invest in the future of these stories. * Take the audience of a journey of revelation. That’s what makes them tune in, for the next episode. That is brand loyalty. You need to make your customers engage. And act on that engagement by buying your product. Story Strategy Ireland Helping you harness the power of your story